Homepage Articles Marketing How to get customers Raster to Vector Conversion to participate in a case study How to get customers to participate in a case study Posted: 2020-12-22 case study-participation-clients Customer satisfaction isn't just a source of revenue, it's also the source of testimonials and case studies — the cornerstones of most marketers' conversion strategies. Positive words from your customers build trust and motivate other customers. In fact, most B2B marketers consider customer testimonials (89%) and case studies (88%) to be the most effective content marketing tactics, according to a Salesforce article mentioning marketing trends. B2B content. But engaging your loyal customers in a case study is easier said than done. This is often the hardest part of running a case study. It's no small feat for your best customers to take time out of their busy schedules to talk about how your product or service has helped them. Raster to Vector Conversion Adding concerns about sharing proprietary information, regulatory hurdles, company policies and long review cycles and creating a business case is a challenge. Getting clients to agree to participate is often the hardest part of a case study, says SashaL aferte.
Create a formal submission and application process Many Raster to Vector Conversion companies have formal rules for providing testimonials, which can lengthen the process if you want to involve them in a case study. Your client may need to consult with a legal department and/or senior management to obtain permission to proceed. That's why the first tactic for developing your case study pipeline is to create a formal process. The first tactic for developing your case study pipeline is to create a formal process, says SashaL aferte. Click to tweet Meet with your customer success, sales, and marketing teams to discuss why case studies are necessary for the success of your marketing strategy and, ultimately, sales. Use these compelling marketing case study statistics from Boost to bolster your pitch. Next, create a to recruit customers to participate in case studies. This can be effective, especially if you're struggling to get case studies due to a lack of suggestions or cooperation from other teams in your company. The downside to this method is that Raster to Vector Conversion gain support from relevant department heads to motivate their teams to deliver happy – and willing – customers. Provide value to customers doing the case studies (and explain to them) Case studies are often inherently valuable to a client. Explain how your customers will benefit from their participation. Tell how you will link to their website, describe their positive social media results, and advertise to them via email. For video case studies, suggest they use the B-roll in their own promotional material. It's win-win. Explain the value of a case study for your participating client, says SashaL aferte. Click to tweet Find alternatives if customer policies restrict or prohibit case studies Company policies that restrict or prohibit certain customers from participating in case studies are a major barrier.
Sometimes you can get customers who have restrictive policies to accept a case study that doesn't identify the company by name. Although it doesn't have as much impact as having a brand name, it can show potential customers how your product works for similar businesses. And you always benefit from a positive testimonial. If you have time, another option is to do a group case study that compiles reviews from multiple customers. Interview a large sample of your customers and create a case study Raster to Vector Conversion based on the average results observed by your customers. This makes the information anonymous and provides statistics about your customers' opinions for use in other marketing materials. If you're still unlucky, try a different approach and start small. Build this case study relationship over time. First, ask for a one-sentence quote or permission to put the company logo on your site as a client. HAND-CHOSEN RELATED CONTENT: How To Turn Your Customers Into Brand Fans: 3 Examples get started Case studies provide proof of concept to potential buyers and drive your audience further down the funnel. They are also a powerful sales Raster to Vector Conversion support tool. But to create a case study, you need to have a customer ready to share their experience with your product or service. Creating a plan to get that clearance — and enlisting your internal teams to help — is essential for short-term and long-term case study success.