Use community resources to drive other social platforms to spread. After the new consumer brand has been chosen, how to play with the community operation? To sum up, Wanzixinxuan's community marketing ideas mainly include 5 parts: Guiding into the executive list group: Drain traffic from offline stores to online communities, set up real people, and executive list guide the first order consumption; Dry goods sharing: Through skin testing, skin care knowledge sharing, to cultivate user awareness; Product recommendation: segment user needs and make multi-dimensional product recommendations; Node promotions.
Promotions and conversions are carried out around festivals, live broadcasts, Friday welfare days and other nodes; Fan interaction: Use community executive list resources to collect user feedback, share user experience, and guide self-propagation. 6. Write at the end Compared with traditional advertising, community marketing has its own advantages: Information executive list dissemination has changed from one-way to two-way: in traditional advertising and marketing, the transmission of information is one-way; while in community marketing,
Information dissemination is two-way, and brands can get feedback from fans at the first time and understand the effect of marketing. Shorter information dissemination links: Traditional advertising is traffic-based. From exposure to attention to executive list purchase, traffic is getting less and less like a funnel. Community marketing can quickly reach users by building a private domain traffic pool, and can repeatedly and accurately reach. But social executive list marketing also has its disadvantages: Low exposure of information dissemination.